https://www.channel4.com/

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_all_4_by_dixonbaxi_and_4creative.php

I have decided to research All 4 for this case study as my target audience is the same as theirs - everyone of all ages. Creating a library re brand means everyone should be welcome of any age which is why All 4 works so well for this case study.

They have many types of shows for everyone to watch including kids, teens, young adult and adults there is something for everyone which is what I m trying to achieve.

They have various categories from drama, entertainment, sport and quiz/game shows.

https://www.channel4.com/categories/entertainment

It is good as you don’t need a membership to watch it like Netflix and Disney+ does which makes it accessible for everyone to use.

They have some kids movies/ tv shows like Toy Story or the Simpsons which other streaming platforms don’t seem to have.

Their website/app is also very easy to navigate which is another thing which is important. If users can’t navigate the website properly then there is no point in having the website. It is good the fact they have various sections/headlines for movies, new + trending or TV shows which in turn makes it easier for users to find what they are wanting to watch.

Overall: All 4 is a great way for everyone to access movies and tv shows that they love without having to pay. I feel it is a great way for everyone to interact with it including kids which makes it great for my research as that is what I am wanting to achieve with my re brand.

With researching All 4 I have learnt how important it is to let everyone have the ability to access the service whenever they want and watch what they want as this is what drives in business. Netflix and Disney+ only allow users who are willing to pay for it which then it doesn’t become easily accessible to everyone.