https://talenthouse-misc-upload.s3.amazonaws.com/Global+Coca-Cola+Icon+Design+System+Guideline.pdf
I decided to research Coca-Cola’s brand guidelines as they are one of the most popular brands in the world, their brand is very recognisable worldwide so I want to see what went in to making the brand as unique as it is.
Coca-Cola owns their unique shade of red, which is present on all Coke cans/bottles and merchandise. They use this particular colour of red to differentiate from other brands which makes the brand so recognisable to consumers.
The colour that they use is #F40009
In these brand guidelines they also mentioned the fact that they vary the colour on the flavoured coke cans to draw in consumers, such as if they see a coke can a different colour the automatically think it is a special flavour and will buy it.
`Their bold, timeless design of their logo mark is simple, effective and important to the Coca-Cola brand. This logo mark is recognisable world wide and is shown on all coke products.
The typeface that they use for the Coca-Cola wordmark is Spencerian Script which is one of the most recognised trademarked typeface worldwide, Bold and always recognised as Coca-Cola.
They use a different typeface for the rest of the marketing:
