https://www.lego.com/en-us/aboutus/lego-group/the-lego-brand?locale=en-us

I decided to research Lego for this case study as it related the most to my brand values. I felt looking at a brand which had creativity in their values was important to me as that was something I was looking out for the most.

Lego is a company that is based on creativity and imagination, this has helped shape the brand identity and allows for problem solving for all customers to be able to create what they would like and if they make a ‘mistake, they can turn it into something else or quickly fix it.

I admire the core values that Lego has put out there and I like the fact for each one it comes with a description on what they mean by each value.

I have also decided to include this image which shows their mission, belief, vision, values, spirit and promises as I like the fact there is a page dedicated to this as users are able to see how much they care for their customers. This is a very effective way to show customers that they want them to raise any issues they have, they support their customers and they believe that children can be their role models.

https://www.reddit.com/r/lego/comments/kcoiy5/sets_for_creativity/

I have included a reddit link above which is a community of people talking about what Lego sets they find creative or even how they take apart existing Lego sets to make their own.

Overall: Their brand values are very effective and I am glad that I chose to research Lego as they relate the most to what my values are for my re brand. Libraries are all about imagination, creativity and learning to which Lego relates to as well.

researching Lego was a great way to see how they have implemented their brand values and also see what their mission and promises are to each and every customer. Every Lego set is different and sparks creativity in different people which is why it is so popular to this day!