In this project I am going to be learning about brand identity to help me create a rebrand for Libraries NI. I will be looking at creating a commercial brand, landing page and prototype and research blog with sketches.
With this brief I am able to interpret it in 2 ways - 1: creating a whole new brand for LibrariesNI or 2: create a re-design for the company but add a sub brand that they own. There are many pros and cons of each one.
Full re-brand: Makes it more exciting with having a new front facing name, will have to create that emotional connection with user/customer, what matters the most?, back to basics
Re-design: leeching off what the company had already created=has the emotional connection still, familiarity from that company but the new sub brand is targeted to a certain audience/age group, can help add excitement to the company, marketing push, has to relate and have consistency with the already created company.
Reference: https://apps.apple.com/gb/app/librariesni/id873149969
LibrariesNI is a company responsible for most of the public libraries across Northern Ireland, they have 96 branches to which they offer a free Library service to users, They have many located in various villages which is useful to people who needs a book quickly.
I have been aware of LibrariesNI for a while now and have used their services before, I am going to be researching in depth on how LibrariesNI run their business, their brand values and eventually how will I rebrand this business.
Reference: https://www.librariesni.org.uk/about-us/
I decided to include and image of their ‘about us’ section on their website to give more information on what they do and who helps run the different libraries!
