https://www.samsung.com/uk/

Having a brand screen based means they primarily communicate and sell through screens like a TV or a mobile phone. I decided to choose Samsung for this as their whole company is based on screens, selling through screens and selling customers screens so I feel its the most fitting.

This is an image of their home screen which is advert of their newest phone that they created, I feel this is a good way to market the new phone as it is the first thing that a customer will see when they open their website. This brand being screen based is effective for their company as by marketing their company on phone screens will show what the phone is like and the various features it has.

I decided to get some images of what Samsung’s marketing is like, especially for this company being screen based I feel it has definitely done its job with how effective the marketing is with this brand. I like the fact the last image is 3D, as it shows what the phone is actually like and it draws attention to people which is what they want.

Overall, having a brand that is screen based is a great thing nowadays as everything is basically screen based. I feel that Samsung was a good brand to research for this case study because they are such a big company and they do have the ability to spend money on billboards and well made adverts to help sell their products.

This was a good way for me to learn what a screen based brand is and how effective their marketing is for people to buy their products.