When I think of the word ‘brand’ many adjectives comes to mind such as: professional, logo, user experience, professional, trust, reputation and success.
Most of the work I create should work in black and white with Helvetica as it should be recognisable and understandable without colour.
I am going to create a mind map of what I think branding is to give me a clear focus and perspective on what I am going to be creating:
I included a lot of different attributes that what branding is all about like, the brand identity, influence, trust, experience and the purpose. These are all very important areas when it comes to branding to ensure good customer experience.
Brands create values to show what the brands identity is and how the decide they are going to go about running operations. These are important for the customer to establish trust and see if their values align with theirs.
Reference: https://learning.ulster.ac.uk/ultra/courses/_379664_1/outline/file/_9477538_1
I decided to include this brand values pyramid as I felt it may help me with figuring out what values would align most with the customer.
From looking on the LibrariesNI website https://www.librariesni.org.uk/ their values are: