This is a stand alone web page which is what users are taken to if they click an ad, link or want to download the brand’s app.
It is very similar to what is displayed when going to download an app off the app store, it shows the app screens, what the app does and its key features. I am going to include some examples below:
Reference: https://www.convertflow.com/campaigns/long-form-landing-pages
Reference: https://www.convertflow.com/campaigns/app-landing-page-examples-templates
Reference: https://www.klientboost.com/landing-pages/app-landing-page/
These examples are all for very different apps but the landing pages have the same premise, they show the app screens of some sort, a description of what the app does and a large accessible download button so anyone can see it.
Hierarchy is very important with these landing pages as the most important piece of information has to be at the top of the page as that is what the user is going to see when they first click onto this. In my opinion when I am creating my landing page I want to have the name of my brand and then the download button below it so users don’t have to fight their way through the information to find what they wanted in the first place, so I am going to make that bold for the user to find easily.
Example of this:
In this example it is a slogan that the brand created and then the download button, this is what I am aiming for when I am creating mine as I feel it is the most effective for every user.