This week was a just a guide on what particular research I am going to have to complete for the deadline.
I am looking to complete 6 case studies from using the ‘Brand New’ website - https://www.underconsideration.com/brandnew/ and I am going to relate each case to what I am doing for my brand such as completing a case study on a brand that is using a similar colour pallet to my rebrand.
I am going to need to complete a self reflection which is 500 words about, how I did it?, what went well, what could I do differently? This is a good way for me to understand what part of this project I need to work on some more which can then give me some practice in the next coming projects that I have to complete.
A brand touch point is something that a customer sees to access the product such as a customer journey on how they use an app
Example:
This example is a good way to show how users go about finding the product on the internet or through an app
Another brand touchpoint would be packaging as that is an extremely important way for users to drawn to the product.
Reference: https://www.canva.com/learn/packaging-design/
This brand packaging is great to attract customers as the yellow is nice and vibrant and the typography is bold and contrast against the yellow to make it easier to see.
Merch is another great way for users to interact and support a brand as it gives them something to wear or keep which that brand had a part of making hence why bands make merch so listeners can support the band by wearing a t-shirt or a hoodie and they can have it as a keepsake say from a concert.
Example: https://neighbourhood.cafe/merch/