This is the bento board I decided to create for the critique, it showcases my wordmark, colour pallet, monogram, values and some inspiration photos on what I would like the interior to look like.
These were the notes I took during the critique, I had noticed myself that word ‘scape’ is still too light against the white which it ends up not being accessible. However, he did talk to me about only having the one colour pallet and making it that dark blue colour as stamping my wordmark/monogram would give me the texture I need to make it work.
To execute this I am going to explore getting some Lino and cutting my monogram into and stamping it as it will really give me a feel on what it would look like with it being raw and personalised.
Apart of my wordmark/monogram he suggested having a landscape drawn as well as the word ‘MindScape’ does remind people of a landscape and this could fit perfectly in with my rebrand and the natural look of it, especially with the interior including wood which relates well to nature.
This critique was extremely helpful for me to understand what steps I need to take next for this rebrand, working with texture is what I am going to explore next to make my wordmark/monogram work with the interior and also help it to be accessible for people who can’t see very well and I think the green that I was using before helped me realize it did not work.
Overall, he was happy with what I had done just some small things to explore and fix a bit before the deadline which will help my rebrand all together.